In internet marketing, Private Label Rights (PLR) refer to a form of license in which the author offers to sell intellectual property rights of their work to other individuals, entities or organizations.
Some examples of digital products that may be purchased and sold as PLR include:
- E-books
- Templates
- Audio files
- Video files
- Graphics
- Software
In the world of digital marketing, whenever someone buys a product, they are usually given standard or personal rights to that particular product.
Digital products with PLR can be distributed usually to customers, but it is very important to check the license restrictions first.
Restrictions dictate what you can do with products. For example, you may have the right to sell or giveaway products, but not on popular e-commerce sites such as eBay or in penny auctions.
Or you may have the right to edit and sell the product, but not give it away.
Read the license.
Purchasers of PLR content usually get the finished product together with its source files to change the source to make it their own creation. Changes could include additions or subtractions as desired before sale.
Good PLR content can be more expensive.
A wide range of cheap PLR content exists today. However, it’s always better to focus on quality products that would yield significant returns over time.
If used as required by license, PLR content can keep your business thriving with high-quality content saving you time while earning more money in the long run.